Radio Strengths/Weaknesses

Bouncing off the previous post I have listed some strengths and weaknesses related to Radio advertising. They are as follows:

STRENGTHS....

1. Radio has different formats allowing it to reach specific audiences.
2. It is less expensive compared to other media, making it more affordable for advertisers.
3. Radio goes where the consumer goes. Almost every car has a radio in it, therefore reaching a larger listening audience.
4. It is flexible (ie. wireless, portable radio with MP3)
5. It provides room for creativity
6. It is current

WEAKNESSES....

1. Commercials can be background noise. There are so many that listeners tune them out, change stations or are distracted by something else.
2. It has a lot of clutter, but getting better.
3. Radio commercials are short -lived.

Hires Root Beer would benefit from radio advertising. It is a quick item, meaning it is pre- packaged and ready to go. Let's say someone stops to get gas. They decide they are going to go inside the gas station to get a drink and they just heard the Hire Root Beer commercial on the radio. This might entice the person to pick their soft drink.

ADVANCES

The other day my boyfriend and I were discussing what is to come of radio next specifically Sirius/XM radio? There is so much you can do with it. F0r example we were discussing how cool it would be if you could hook up your ipod to the radio and stream the music from the radio to your ipod or if your radio could function more like DVR were you save, forward and rewind. Ideally it would be cool to have a interactive Radio touch screen but accident % might increase.