Google Buys YOUTUBE?

There could be great potential for Google's $1.6 billion purchase of YOUTUBE and change the way people watch T.V. programing. My first reaction when I heard of this news was, of course! Why wouldn't Google buy YOUTUBE. With Google in control it can control it however it sees fit. This "new media" will be able to converge if it has an effective media plan but it could also lead to potential losses. Now, advertisers are looking to sell on YOUTUBE. Online viewing has taken away from T.V. watching and increased it's uses to acomidate these online viewers who want uninterupted movie and T.V. show viewing. It's a whole new step into the future and we can expect to see this growing expansion of online entertainment viewing.

Micheal J. Fox commercial

For thoese of you have seen the Micheal J. Fox commercal that was aired in Missouri for State Senator elections than you may want to read this. This was a briliant strategy on behalf of the Democratic Senator. No, other medium could have made as much inpact as a television commercial. It's the visual of Mr. Fox's convolsions that give it it's impact. The choice for using Fox was also a good move. He is well known in society and sustains a good imge. He is a credible person not for his celebraty for but for his history of being a promoter for stem cell research. We all know he has Parkinson's disease and that he has fought for cuases in support of stem cell research. This campaign was very well planned out. Infact it was probably the best way to go about this controversial subject.

The Tower Falls

How does a big label company like Tower Records essencially go out of business? I have been a close fallower ofthe companies problems for quite some time now. My second cousine Allen Rodriguez is CEO of Tower Records but now it looks like i'll be looking elsewhere for internships. Point in blank is that the company didn't make changes to addapt to there new techie generation of music listeners. You would think it would have exicuted a new media plan to market to the spacey users of the internet. I know the complecations are very detailed but I wonder if they would have come up with something better if they would have had a chance. They are already a House Hold name which is a lot to say for a brand so why didn't they push to be a competitor again with VIRGIN Records? There are a number of things that probably went wrong but isn't it the media plan's job to fix it?