The Radio

There once was a belief about Radio that it would some day die off. Radio has taken it's toll while movies, video games and Internet grow rapidly. But I hope now we can all agree that Radio is a Media that we will be using for quite sometime. The concept of online Radio already exists with sites such as Pandora.com. It is quickly changing and evolving, just look at Sirisu/XM. In a few years everyone will have Sirius/XM radio in their car. Why?... Why not? It is commercial free non-stop music radio with over 600 stations to choose from; sports, cooking, reggae, classical, hip hop, News, weather, traffic updates and the list goes on. No, it is not free but right now it's somehthing like $9.99 a month. I know advertisers are thinking, "O great non-advertising radio how can we embark on that?" There is tons you can do! I currently work on the Infiniti car account and I recently did some research on Sirius/XM Radio. Seeing that they are still in transition from the two companies merging they are still making a lot of changes but if you want to embark on the radio industry, program sponsorships are a good way to go. Sponsorships are more streamlined with the programing content and are less invasive than regular radio commercials and with over 600+ stations there are a lot of opportunities to take advantage of.