This is very interesting and maybe new information to some. Turkcell, the leading mobile phone operator of Turkey has seen significant gain since launching the world’s first ringtone advertising platform, Tone & Wine or TonlaKazan.
Tone and Win allows Turkcell members to select branded content and let their callers listen to a branded ringtone instead of a regular ringtone. To use Tone & Win Turkcell members can sign up through the Web, WAP and/or SMS channels. In addition to being an advertising platform, Turckcell also acts a loyalty program, offering incentives to its members who download Tone & Win. Turckcell subscribers can win airtime or credit depending on the amount of time their callers listen to their ringtone advertisement. Of course, there are many different ways to offer incentives for the cell phone subscribers, but for now this is what Turckcell is offering.
For advertisers this is a revolutionary advertising platform and I am interested to see if/when ringtone advertising will migrate to the US. Turkcell offers brands exclusive reports containing members' demographics, socioeconomic status, total impressions and total branded RBT seconds listened to by callers. The reason advertisers relay on digital media is for the simple fact that it is easier to track compared to broadcast or print. Advertisers love trackable media platforms; it helps them to gain more insight as to who their target audience is and allows them to narrow in on their specific interests/needs.
Hola!! About me
- V/\
- Los Angeles, CA, United States
- “Creativity is as important as literacy.”- Sir Ken Robinson Agreeing with the above quote, I believe that creativity is essential not only for career driven purposes but for the enrichment of our daily lives. My fascination with the capacities of the creative human mind has driven me to pursue a degree in the Liberal Arts. I am a communications major with an emphasis in Advertising and a minor in Spanish and began this blog as an extension of a PR class assignment. My goals for enrolling in this class were to explore different media ideas and study creative ways Public Relations can be a highly effective strategy to an overall marketing plan. As for career goals, I want learn strategic and creative elements that aid in a successful and positive brand/product image. From my research and incredible guidance from professors I know that the fun and challenging industry of Media/PR/Adver will be a great journey. Here I go.
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