How Do Some Brands Become a Household Staple?

Now, this is an old company but a great example of how a brand becomes a staple. Campbell's soup saw the "niche" market for the magazines they decided to advertise in. By advertising in the Ladies Home Journal they reached out to mothers everywhere. They asked the question "who eats soup?" Kids! Campbell’s Soup was the first canned soup brand and with the help of niche marketing became a household name.