Micheal J. Fox commercial

For thoese of you have seen the Micheal J. Fox commercal that was aired in Missouri for State Senator elections than you may want to read this. This was a briliant strategy on behalf of the Democratic Senator. No, other medium could have made as much inpact as a television commercial. It's the visual of Mr. Fox's convolsions that give it it's impact. The choice for using Fox was also a good move. He is well known in society and sustains a good imge. He is a credible person not for his celebraty for but for his history of being a promoter for stem cell research. We all know he has Parkinson's disease and that he has fought for cuases in support of stem cell research. This campaign was very well planned out. Infact it was probably the best way to go about this controversial subject.