The Tower Falls

How does a big label company like Tower Records essencially go out of business? I have been a close fallower ofthe companies problems for quite some time now. My second cousine Allen Rodriguez is CEO of Tower Records but now it looks like i'll be looking elsewhere for internships. Point in blank is that the company didn't make changes to addapt to there new techie generation of music listeners. You would think it would have exicuted a new media plan to market to the spacey users of the internet. I know the complecations are very detailed but I wonder if they would have come up with something better if they would have had a chance. They are already a House Hold name which is a lot to say for a brand so why didn't they push to be a competitor again with VIRGIN Records? There are a number of things that probably went wrong but isn't it the media plan's job to fix it?