At some point in your TV viewing lives you have asked yourself, what the hell was that commercial all about?
You may be familiar with the Vonage ads where people get hit with a Vonage package. I've wondered - what is the best quality to have as a TV commercial? I remember the commercial but if I had no prior knowledge about what Vonage is I would have been lost. I couldn't explain it to someone if they asked me what it their service is, but I could tell them I saw the commercial. So, did the advertisement work effectively?
That is a tough call, especially with TV ads. It did spark attention with the humor of the ad but could have done a better job at displaying the actual service that it can provide its customers.
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